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Colour affects what we buy, who buys it and why. Some of these colour influences we may be aware of but the impact on some colours is not something we are consciously aware of. We all know what colours we like and dislike but knowing more about how colour influences buyers – your buyers! – is important. As Colour Graphics explain, the colour of your logo, your packaging, the colour palette of your brochures, business cards and so on could either be attracting or repelling customers. Colour and marketing Marketing is the life blood of any business. Fail to get it right and your business could stutter and flounder. You may look on with a certain degree of envy as your competitors seem to hit the marketing nail on point each and every time. Research tells us that the key to successful marketing is by knowing who your audience is, who makes the purchasing decisions and so on. We also know that colour plays an important part role in every buying decision. Your colours let people know what type of business you are. A staggering 93% of purchases are made on visual appearance. You see why colour is so important? For those who bought a practical product, such as a lawnmower, power drill etc., 85% said that the colour of the product and packaging did play a role in their purchase decision. You may think this is too shallow of a feature to place a purchase decision on. Remember that we are not suggesting colour is the only consideration for buying decisions. However, it is one that plays an important role for sure. Branding As a business, you are aware of the importance of branding your products, services and everything about your company. This is an overarching term that covers everything from how people feel when they buy from you, to the level of after care and customer service they receive. As you would imagine, colour plays an important part in this process too. From the colour of your logo, to the backdrop of your brochures, the design of your business cards and so on. Logos and fonts etc. should all be used consistently as the key to successful branding is recognition. You want someone who looks at your logo etc. to instantly associate it with you and who you are and what you do. Statistics show there is 80% more brand recognition when the same colours are used throughout marketing material. Global differences Be careful not to just decide colours you like and then run with them for your business. Keep in mind that the colours you choose may say a lot about your likes and dislikes, but may not be the right thing for what you want your business to say to your customers. The colour palette listed below is commonly used throughout North America and Europe. Be aware that different colours can also mean different things in different cultures. It is widely accepted that the following colours represent the stated emotions: • Yellow is optimistic and youthful • Red signifies energy • Blue is thought to signify trust • Green to some people can men wealth and restfulness • Orange surprisingly, is used in call to actions and instructions because it is thought to be an aggressive colour • Pink is romantic and is often used on products aimed and girls and women • Black is powerful and sleek • Purple is thought to sooth and is often used on packaging of cosmetic products, specifically anti-aging Can you recognise why some well-known companies have the colour logos and brand that they do? Attracts and repels So colour can attract or repel a shopper and this is why you need to pay careful attention to what colours you use. Impulse buying, such as fast food or sale shopping, is often associated with red, black and royal blue colours. Consider the ‘sale’ signs that many retail stores use; there is usually a lot of red in these signs, with the only other colour being white. Shoppers on a budget, or those looking to manage their money by getting the best deal possible, often will associate navy blue and teal with getting a bargain. Budget Supermarkets also tend to use navy and teal in their signage and advertising. Traditional purchases, such as clothing, tend to use pastel shades such as pretty pinks and sky or light blues. Consider the logos and branding of high end designer labels and you see these colour influences as well. Online too! It is not just printed material and logos that need to be spot on about colour and design. 52% of people said they wouldn’t re-visit a website if they didn’t like the design or thought it didn’t fit the company or product. Getting the colour right is important and something you should spend some time researching and looking into. What do the colours you use say about your business? Is this the right message for your customers?If you like what you have learned in this post, please feel free to contact www.colourgraphics.com for all your colour inspiration and graphics needs. Colour Graphics is an established online print company, offering the latest printing and colour reproduction techniques across a range of products. Understanding colour in design is key to the success of a printed piece of marketing material. Their design team is on-hand to offer customers design and colour advice.
With a new-store opening cost between $1,000,000 to $2,000,000, Rebounderz Indoor Trampoline Arena Franchise is not for the faint of heart. Still, Franchisee Chris Bouma from Grand Rapids, Michigan is happy with his franchise choice and tells us, “It takes an incredible amount of time and quite a bit of business savvy. You will work harder than you ever have, but it is also exciting and rewarding at the same time. Be prepared to answer about a thousand questions every day. You’re the boss and you need to be able to make decisions quickly and move on.”
Whether your business is just a dream or something you're already deeply involved with, a professional loan can provide the boost your company needs. For operations of all sizes, credit can be an integral part of expansion, growth and success, and rather than seeing credit as a liability, it's important to recognize its role as an investment into the future of your business. To illustrate, here's a look at a few of the ways a professional loan can help ramp up your business's growth.
I have learned one of the most important things about starting a new business is to just get going. You can personally get so tied up in the planning stage that it can be paralyzing. Not to mention that everyone you tell your business idea to will undoubtedly have a negative comment to make. It’s not that they don’t believe in you. Rather, it is the fear inside of them that they project onto you; in an attempt to spare you from the failure they fear themselves.
Many people want to start their own business and most think they need thousands if not hundreds of thousands of dollars to do so. While that is true for many types of business, it is also possible, with a bit on ingenuity and elbow grease, to start a business for $100 or less. Check out these great ideas:
If you work from home, or are planning to, it is important to know what to look for when buying a new home with the perfect home office space.You want to start a home business, but your current home isn’t really suited to it. So, you’re on the hunt for a new one. Here’s what to look for in a home that’s suitable for running a home business.
Unfortunately, in business and in life, there are situations that come up from time to time that may just require a person to contract the services of a confidential investigation and loss prevention company. Finding the right investigator is no easy task and will take some work. Usually, there are a variety of different investigators in an area. The best way to narrow the selection is by taking the time to go in for some consultations. There you will be able to not only meet the investigator but also ask all of the questions you need to so it is a good way to start.
Many business opportunity seekers consider taking out a second mortgage on their home in order to get their seed capital. Of course, when applying for a second mortgage, it certainly helps if your credit score is good. But what if it’s not? There used to be a time when having less-than-perfect credit meant getting an automatic, unequivocal, no from lenders and banks. Things have changed. Today you can get credit with bad credit, if you know how.
Are you aware that Instagram recently introduced an amazing update that gives you the chance to record or post 60-second videos? This is a drastic increase from its former 15-second videos. In addition, this forward thinking social network is bringing in unique video capabilities like video view counts and slow-motion potentiality, to stage. Instagram has portrayed remarkable growth over the past few years, and this has greatly improved the video content for many brands.
I realize there are a lot of real estate “flippers” out there. With all of the television programs on it makes it all look almost too easy. Most flippers will tell you that buying the property is the hardest part. Most successful flippers will also say, buying a property is when you make your money. You have to buy it right and make sure you do not over pay for the property.