Online Business Start-up: Sequential Auto Responders

Bill Naugle:

As may be evident from the name, an auto responder can automatically reply to emails. A “sequential�? auto-responder can be set up to send multiple, sequential emails at designated time intervals. For instance, if you invite your web site visitors to sign-up for a free E-Zine (i.e., electronic magazine), your web page would be programmed to send an email to your auto responder e-mail address. The auto responder would then send one, two, or more messages, at programmed intervals (perhaps a week apart) to your visitor. This builds your “brand name�? in the minds of your visitors and increases the chances that they will buy your product. And, guess what? You’re building your “brand�? with little effort on your part! Imagine the time this would take to manually send these emails to each web visitor?