Affiliate Manager Tools

Todd Malicoat:

I recently had a former client who had set up an affiliate program with Shareasale write and ask how he could more actively promote his affiliate program. Again, it made me realize that a program will only be as successful as it’s affiliates, and the pareto principle definitely comes into play (meaning 90% of your sales will come from 10% of your people). If your program doesn’t stand out, you won’t be remarkable. Attracting the right people and keeping them motivated is critical to the success of an affiliate marketing program. Creating working relationships with good synergy is key as well. If you sell peanut butter, partner with a site that sells jelly. Make it EASY for those around you to make money, and they will often try to reciprocate. Work with your affiliates to get rankings and sales.

Affiliates mostly want:

• Higher percentages, more incentives and tools
• Better conversion rates
• Less Chargebacks
• Less Leakage
• Tools and cooperation to ease their job

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