Email Marketing: Subject Lines That Produce Opens

Jeffrey Perren:

Her post centers on a recent study undertaken by MailChimp, who have some equally excellent things to say on the subject. MailChimp analyzed 40 million emails and show a handful that enjoyed high open rates and another that showed dismal results.

Whether the reader will be surprised by the outcome will, of course, depend heavily on expectations. But whatever your view, the results almost speak for themselves.

Simple and direct wins, hands down.