Keyword Analysis and Research

Shimon Sandler:

One-word keywords are highly competitive and harder to rank in the SERP’s than 2+ keyword phrases. One word keywords are typically broad, and generic, and attract a wide range of audience. Which means some of your website visitors won’t be so targeted, and possibly not interested in your product/service offering. Additionally, most of the time when a visitor types in a one-word keyword, they are not as close to actually buying something, as someone who types in a longer keyword phrase. They are just doing research. As opposed to a searcher that typed in a longer phrase, and lands on a inner page deep withing your site. Typically, that visitor is further along in the buying cycle, and much more apt to convert. So, when optimizing your inner pages, think phrases, not single words.