Tracking Phone Orders and Keywords

Shimon Sandler:

Place a Phone icon and Promo code ( listing ID ) on the webpage. The phone icon is a nice visual and you can place the promo code right next to it. The promo code will identify the search engine and keyword. Each promo code can be dynamically generated. Then, require the call-center to ask for the promo code.

The way to do this is to place all your keywods in a database then assign them an ID, then when the user clicks on the google url, it will attach a string like keyword=12345. Same for Yahoo.