Archive for the 'PPC' Category

Information Week:
On Monday, shopping search engine Jellyfish.com will begin to woo advertisers with what it claims is a better mousetrap: It will offer an alternative to cost-per-click (CPC) advertising by opening an online marketplace for advertisers to bid directly to customers for their attention and patronage. The company, which closed initial seed funding from undisclosed […]

Almost all AdSense publishers are looking for the most expensive keywords. Unfortunately, this strategy leaves a lot to be desired. If the keyword results in zero clicks per day, it doesn’t matter what your price is, there’s not profit! It’s cost/day (keyword price X clicks/day) that makes you rich, not keyword price […]

Shimon Sandler:
Place a Phone icon and Promo code ( listing ID ) on the webpage. The phone icon is a nice visual and you can place the promo code right next to it. The promo code will identify the search engine and keyword. Each promo code can be dynamically generated. Then, require the call-center to […]