Archive for the 'Strategy' Category

John Chow:
For the past few days, I’ve been testing a really neat service call HitTail. In a nutshell, HitTail helps increase your site’s search engine traffic by telling you what long […]

Squido:

Write something worth reading!
Put it into Word or a similar word processor.
Change your page layout to wide.
Even better, change your page size to eight inches wide and six inches high.
Use a legible font for the body copy. Times is fine, but boring. Don’t use something fancy. […]

Jeffrey Perren:
Her post centers on a recent study undertaken by MailChimp, who have some equally excellent things to say on the subject. MailChimp analyzed 40 million emails and show a handful that enjoyed high open rates and another that showed dismal results.
Whether the reader will be surprised by the outcome will, of course, depend heavily […]

SMB Trendwire:
In this edition of the Small Business Trends Radio show, host Anita Campbell has as her guest, online forum expert, Lee Dodd of Zydeca Media. (The ForumFix Blog)
This is a fascinating conversation! If you are not familiar with online forums or discussion boards then this information packed 60 minutes will serve as an excellent […]

MoreBusiness:
Embedded text is another option. It’s not nearly as big as the text-based ads that frequent most sites, but I’m seeing it with greater frequency. A site like www.investopedia.com has them, if you’re looking for an example. Here’s how they work: advertisers buy a word on the page and that word is underlined and highlighted […]

Stuntdubl:
If you own a website, you should understand how to buy or sell one. Buying and selling is at the basis of any viable business. The web business sure has changed the ways of thinking about business with wild valuation, deals with incredible return, and everything in between. During the first dot com bubble, ALL […]

Affiliate Classroom:
Numerous studies show that targeting email messages maximizes ROI (return on investment).
Both time and money are always in limited supply. Crafting content, both message body and - especially - subject lines - takes skill and effort. But the rewards, as these studies show, more than compensate in higher open and conversion rates.
Users who receive […]

Todd Malicoat:
I recently had a former client who had set up an affiliate program with Shareasale write and ask how he could more actively promote his affiliate program. Again, it made me realize that a program will only be as successful as it’s affiliates, and the pareto principle definitely comes into play (meaning 90% of […]

Bill Naugle:
As may be evident from the name, an auto responder can automatically reply to emails. A “sequentialâ€? auto-responder can be set up to send multiple, sequential emails at designated time intervals. For instance, if you invite your web site visitors to sign-up for a free E-Zine (i.e., electronic magazine), your web page would be […]

Rosalind Gardner:
Maybe you’re not seeing an adequate return on your Adsense ads and want to see whether you can do BETTER with something other than Adsense?
Rosalind has compiled a list of 39 Google AdSense alternatives.

adagency1
AdBrite
Advertising.com
AffiliateSensor
AllFeeds
AzoogleAds
BidClix
Bidvertiser
Buds Media Network
Burst Media
Casale Media
Chitika eMiniMalls
Claxon
Clickcent
Clicksor
ContextCash […]